I've been a product designer for 15 years. I design software and now I build it.

See the work Hire me fractionally

Product design

Client and enterprise work See all my work

Student safeguarding

Concept to production on a regulated platform, under a hard launch date.

Student safeguarding dashboard with alert counts and an events-by-time chart

Cell therapy protocol designer

Cut protocol setup time without dropping a single clinical safeguard.

Protocol designer showing the step list and pump settings

Transportation report builder

Automated field survey reporting that teams had been doing by hand.

Report builder task panel with progress for each task

Built by me

Designed by me, built using Claude

Nosh

A restaurant deals app that I researched, designed and built on my own. Live on iOS, with Android coming soon.

Pulse

A hyperlocal event platform, from the data pipeline up to the interface.

Pulse events feed

See all my work

Fifteen years of designing software.
Now I build it too.

I'm Director of Product Design at Strata, and before that I led design and design teams in-house at OpenText, PerkinElmer, Miovision and Bridgit. I care most about the work that happens before any screen is drawn, and I now build what I design myself, so nothing gets lost in a handoff.

More about me

Craig Reidel Portrait

Design leadership priced for startups.

I work as the design lead for a limited number of companies, part-time. You get senior design without paying a full-time salary for it.

How it works Contact me